Senior Product Expert / Product Manager (m/f/d) for Laundry Care

Your responsibilities

We are seeking an experienced Product Manager – Laundry Category to lead and orchestrate the full product lifecycle across the European market. This strategic role is responsible for defining a winning product portfolio based on local market sales needs and business priorities, while optimizing range complexity and launch timing.
To be effective, the role requires a deep understanding of ongoing R&D activities, emerging technologies, and engineering workload capacity. The candidate must also map the variety of different market requirements across Europe—each with its own consumer preferences, regulatory needs, and commercial strategies—and balance these inputs to shape a cohesive, efficient, and competitive product portfolio.

The ideal candidate will combine market insight, technical understanding, and strong cross-functional collaboration to deliver a differentiated, consumer-relevant offering aligned with both local demands and global strategy.

Your responsibilities:

• Lead end-to-end product lifecycle management for the European laundry category —from strategic planning and development to launch execution and post-launch optimization—ensuring alignment with business goals and global platform strategy.
• Shape and manage a regionally optimized product portfolio that reflects local sales needs, leverages consumer insights, competitive benchmarking, and unique selling propositions (USPs), and complies with European regulations and certification standards.
• Collaborate cross-functionally with R&D, Product Planning, Global HQ, and European teams to drive innovation, align on workload capacity, integrate new technologies, and ensure portfolio scalability that meets diverse market requirements.
• Support successful market execution by identifying optimal launch windows, ensuring operational readiness, delivering product training, enabling sales, service, and marketing teams across local markets, and maintaining active involvement in events and trade activities.
• Track product and category performance through KPIs and integrate key European trends—sustainability, UI, digitalization, and connectivity—into portfolio strategy to enhance business impact, consumer satisfaction, and long-term relevance

Your profile

• 10+ years of experience in international product management, with deep market and product insights (experience in the European market ).
• Proven track record in leading key product planning projects and successful new product development.
• Experience in major home appliances is highly preferred.
• Bachelor’s degree or above ;
• Proficiency in English for business communication.
• Strong market sensitivity, ability to quickly respond to changes, and deep understanding of industry trends and technological advancements to drive product innovation.
• Availability for travelling in Europe and China

What we offer

• An international working environment with opportunities for professional growth
• A goal-oriented and collaborative organizational culture
• Flexible working hours
• Access to training programs and career development initiatives
• Employee benefit programs, including private pension contributions and lunch allowance

Contact details

If you would like to be part of the Midea success story, please apply via our online portal with your application documents (cover letter, CV, references, salary expectations and earliest possible starting date).

If you have any questions please contact our HR Business Partners at Midea R&D Center in Stuttgart: Mrs. Claudia Wiker claudia.wiker@ midea.com and Mrs. Jing Xu [email protected]

About us

MAKE YOURSELF AT HOME - With this slogan, Midea Group has been committed to enriching households and people's lives through innovative technologies and products for over 50 years. Through continuous development, Midea Group is now a global leading technology group in consumer electronics and air conditioning, robotics, industrial automation and logistics. Every day more than 190,000 employees from over 200 countries develop products and solutions for the world of tomorrow.

Midea Europe GmbH is a subsidiary of the Midea Group. With products of the brands Toshiba, Midea, Comfee we offer surprising solutions for our customers in Europe. Rapid growth, daily challenges and opportunities motivate our employees to help shape the Midea success story.