(Senior) Content Manager (m/f/d)

About Blockbrain

For mid-sized companies, knowledge is the last real competitive lever. Yet knowledge gets stuck in tools and SharePoint folders — or disappears when experts leave. While IT is still planning, employees are already using ChatGPT and the like — without governance, and sensitive data is leaking out.

With the Knowledge Bots platform, Blockbrain creates what companies truly need: AI-powered knowledge management that is quick to implement, flexibly scales, and operates in a compliant manner. Teams use our GenAI building blocks to build tailored AI assistants, agents, and workflows in minutes — just like Lego.

• Series A funded with strong growth momentum (10x product usage & 5x revenue in 2025)
• Enterprise clients such as Roland Berger, Bosch, IONOS, and Harting from industries including manufacturing, finance, and legal — sectors with the highest security requirement
• ISO 27001 certified, EU AI Act ready. Made in Germany.

Role

As a Content Marketing Manager at Blockbrain, you own how Blockbrain shows up in the market — across our website, blog, press, social media, and beyond.

You translate a technical product and complex enterprise use cases into stories that resonate with the decision-makers in different target audiences. Working closely with Blockbrains founders, sales, and product teams, you turn customer wins, product launches, and ideas into a steady stream of high-quality content that builds brand authority and drives pipeline.

Reporting to: Director Marketing

In Your First 6 Months, You Will

• Take ownership of the editorial calendar and establish a consistent publishing rhythm
• Publish high-impact customer case studies
• Drive measurable growth in organic traffic and LinkedIn engagement
• Establish a baseline content performance dashboard and report on key KPIs

Responsibilities

• Own the content roadmap : Build and run our editorial calendar across blog, website, and social, ensuring every piece ladders up to a clear business goal.
• Produce content that drives pipeline : Write blog posts, landing pages, whitepapers, case studies, factsheets, and other long-form content that turns interest into qualified leads.
• Lead PR, thought leadership, and social : Build journalist relationships, secure media placements in business and tech publications, manage strategic press releases, and drive our LinkedIn presence on both the company page and founder profiles.
• Own SEO & GEO : Conduct keyword research, apply on-page optimization, and write content that ranks — treating SEO & GEO as a natural part of your content process, not an afterthought.
• Measure what matters : Own content performance reporting: track organic traffic, lead attribution, engagement metrics, and conversion rates. Use data to iterate and improve continuously.
• Nurture leads through email : Own the content newsletter and support email marketing sequences that keep prospects and customers engaged across the funnel.
• Activate through events : Support or lead the content production for webinars, virtual events, and thought leadership sessions in collaboration with sales and product.
• Shape and protect the brand : Own our voice, messaging, and visual consistency across every external touchpoint, in close partnership with design.
• Win in AI search : Develop how Blockbrain shows up in ChatGPT, Perplexity, and AI Overviews — a new and fast-evolving discovery channel that we're investing in now.
• Turn customers into stories: Interview customers and transform their wins into case studies, ROI narratives, sales collateral, and social content.
• Own the website content : Manage the blog, landing pages, partner pages, and newsroom on blockbrain.ai . Partner with performance marketing on lead-gen landing pages that convert.

Expected AI Skills

At Blockbrain, we don't just talk about AI — we use it every day. In this role, we expect you to:

• Use AI tools (including our own Knowledge Bots) for research, first drafts, repurposing content across formats, and editing
• Build AI-powered workflows : SEO research, brand voice consistency, competitive monitoring, or turning one source story into a full asset stack
• Experiment with new prompting techniques, agents, and automations to multiply your output without sacrificing quality
• Serve as an internal power user of our product and shape it with real-world feedback to the product team
• Stay curious about emerging AI capabilities in marketing and apply them to your work

Your Profile

• 3+ years in content marketing in B2B SaaS or technical products: You have the portfolio to prove it.
• Native or fluent German and excellent English : You write with precision and adapt your tone from a technical audience to a C-level decision-maker.
• Outstanding writing skills: In both languages across formats (long-form, social, PR, web copy)
• Solid SEO& GEO fundamentals: And genuine curiosity about AI search optimization
• Hands-on experience with AI writing and research tools: Clear habit of using them daily
• Solution orientation : When you run into a problem, you focus on finding a way forward, not explaining why it's blocked.
• Organizational talent : You juggle an editorial calendar, press pipeline, product launches, and multiple stakeholders without dropping balls.
• Comfort with startup pace : You thrive with ambiguity, move fast, and finish what you start
• Degree in marketing, communications, journalism, business, or a related field — or equivalent experience that proves you can do the job.

What Blockbrain Offers

• Flexible Work Models: Full-time, hybrid position on-site in Munich or Stuttgart (three office days) with flexible working hours.
• Benefits: Deutschland-Ticket, Wellpass fitness membership, access to the latest AI tools, and regular company and team off-sites.
• Top Team: International team with exceptional talents.
• High Growth Potential: Steep learning curve in a fast-growing AI startup. A high level of personal responsibility and the freedom to actively shape processes.
• Top Equipment: MacBook, iPhone, headset, and all the tools you need to perform at your best.

Blockbrain is an equal opportunity employer. We celebrate diversity and are committed to an inclusive work environment.

Compensation

€60.000—€80.000 EUR