Strategic Lead Paid Search (f/m/d) | 100% Remote | Full-time or Part-time

As an independent digital marketing agency with our own proprietary technology, we don’t view Paid Search in isolation, but as an integral part of modern growth strategies.

As a Strategic Lead Paid Search (f/m/d) , you will take ownership of the strategic direction of our entire Paid Search practice. You will develop future-proof search strategies, define best-in-class standards, and ensure that testing, learning, and continuous improvement are embedded in our day-to-day work. You’ll operate in an international, remote-first environment with real strategic ownership and impact.

Aufgaben

Your Responsibilities:

• Own the strategic direction of complex Paid Search setups and international client accounts
• Develop and evolve cross-channel Paid Search and full-funnel strategies
• Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability
• Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights
• Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined
• Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders
• Take functional leadership of the entire SEA / Paid Search team: methodologies, standards, quality, and development
• Enable, mentor, and support team members in their day-to-day operational work
• Lead pitches, client presentations, and internal knowledge-sharing formats

Qualifikation

Your Profile:

• At least 5 years of experience in Paid Search / SEA / Search Advertising
• Strong strategic understanding of performance marketing, business objectives, and digital ecosystems
• Experience with complex account structures, automation, and modern Paid Search setups
• A passion for developing hypotheses, testing ideas, and continuously improving performance
• Proven experience in strategic consulting and direct client interaction
• Structured, self-driven working style – especially in a remote environment
• Fluent (business-level) German and English skills are required

Benefits

What We Offer:

• 100% remote work with flexible working hours
• A high level of trust and ownership from day one
• Short decision-making paths and direct collaboration with strategy, tech, and management
• International client projects with high visibility and strategic impact
• No micromanagement – we measure outcomes, not hours
• A collaborative, highly skilled team with a hands-on mindset
• Plenty of room for professional growth, knowledge sharing, and personal development

Sounds like you?

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