CRM Product Owner (m/f/d)

We are looking for a CRM Product Owner to own and drive our CRM vision, roadmap, and value realization end-to-end, ensuring the CRM evolves in line with business strategy while delivering measurable impact and adoption across the organization.

Your responsibilities

• Own the CRM vision, roadmap and value realization aligned with business strategy

• Balance long-term CRM evolution with short-term business impact

• Prioritize and steer CRM initiatives across sales, customer service and marketing based on business value and validated use cases

• Lead CRM implementations and releases in collaboration with IT, external partners and business stakeholders

• Drive change management, user adoption and training to establish new ways of working

• Define and govern CRM data principles, ownership and governance models

• Ensure predictable, well-governed development and release processes

• Align CRM priorities across regions, business units and functions

Your profile

• Proven experience owning CRM vision, roadmap and value realization end-to-end

• Strong ability to translate business strategy into CRM priorities, use cases and measurable outcomes

• Experience leading CRM implementations and releases in complex environments

• Strong stakeholder management skills with the ability to influence across functions and regions

• Solid understanding of CRM data, governance, data quality and compliance

• Knowledge of modern CRM platforms, digital capabilities and emerging technologies

• Excellent communication skills across business and IT

• Fluent in English and German

With us, you will join a "Big Small Company": Big enough to be international and small enough to have an impact in every role. We invite you to rethink our ways of working to create the Perfect Flow, for people, products, processes and your career.